Palmer Luckey: Oculus Rift’s $599 Price “Obscenely Cheap;” Not inflating Price in Europe Like Consoles

on January 6, 2016 5:08 PM

Today Oculus VR announced the price of the Oculus Rift, retailing at $599 in the US and €699 in Europe. Many did not react too kindly to the price tag, and Oculus VR founder Palmer Luckey took to Twitter to defend it.

Luckey also explained that the controller doesn’t inflate the price in a relevant way, and that customers can sell it to make some money back if they don’t need it.

In other news, he also mentioned that some customers might see their shipping date moved forward as fraudulent orders are eradicated.

Finally, Luckey defended the price in Europe (that translates to just south of $754), mentioning that the company is required to include taxes, and it’s not “unfairly inflating the price like many consoles.”

As a personal note, while the price for consoles in Europe does appear to a bit inflated, going for a 1:1 or slightly higher exchange between Dollars and Euros (which is currently at 0.93), the price conversion between currencies for the Rift doesn’t seem that much better.

That said, it’s true that European countries require value added tax to be included in the pricing, and that hovers around 20%, with a rather wide degree of variation depending on the country.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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