EA Sports, Heat and Google have teamed up today to release the GIFERATOR. The GIFERATOR is a live stream of animated GIFs made with Madden NFL 15 imagery, allowing players to celebrate their favorite team’s biggest plays as live NFL games occur.
The GIFERATOR will generate GIFs to be customized and shared as big plays occur during games. The GIFs will appear in real-time on the GIFERATOR website and in Madden ads on the internet. Fans can also create their own GIFS, choosing the team, the player, the background and the headline to share your favorite celebrations and taunts with friends and family.
The tool is a pretty nifty item, especially with the ability to customize and send them off to friends. We can only wait to see what horrific and hilarious creations the internet comes up with as the season progresses.