Earlier today we had the chance to attend the Madden NFL 12 kickoff event in New York City. It was held on what New York’s Mayor Bloomberg has dubbed “Revis Island,” after hometown defensive back Darrelle Revis but instead, just for today, it was “Hillis Island” as all eyes were on the newly crowned cover athlete Peyton Hillis, running back from the Cleveland Browns. We had a chance to chat it up with Donny Moore, the ratings czar for the Madden series as well as NFL Hall of Fame inductees Marshall Faulk and Deion Sanders. After his live photo-shoot for the Madden NFL 12 cover we also had a couple of words with the title’s new cover boy. Make sure to check out entire video below!