The dog days of August means many things to many people: the end of the summer, the beginning of the fall, the turn of the seasons, and the newest entry in the Madden series for football fans. Luckily, EA Sports brought in the big guns with an epic new ad that could be either the best, or the craziest, commercial you may ever see. Hint: there are dolphins.

Ahead of the upcoming release for Madden NFL 15, EA Sports has put out a new commercial for their latest sports title and brought in plenty of big name entertainers to the mix, such as comedian Kevin Hart, Dave Franco, and an assortment of other colorful characters gearing up for the release of another football title. Why are there dolphins, men in teddy bear suits, and a Lady Gaga impersonator? Don't ask why, "it's Madden Season," the commercial explains.

Madden NFL 15 releases for PS4, Xbox One, PS3, and Xbox 360 on August 26th, 2014 - in the meantime, you can check out the new commercial for the title below, and figure out if it's just insane, or maybe the best thing ever: