Nintendo’s latest Mario Kart 8 promotion involved life in the fast lane. NASCAR’s Matt Kenseth number 20 car donned the infamous plummer in the Nationwide Series History 300 at the Charlotte Motor Speedway NASCAR race, yesterday.
For those who attended the race had the opportunity to play the game at the Mario Kart 8 kiosks, as well as take photos of Mario and Luigi mascots who were at the event.
While Kenseth didn’t win, Mario never looked better.
Mario Kart 8 will release May 30th for the Wii U.