Mass Effect 3 and Kingdoms of Amalur: Reckoning Trailer Showcases the Cross Promotion

on January 13, 2012 1:00 PM

We just finished talking about it in the Shockcast (that we recorded yesterday evening and that should be online in about a hour), and Electronic Arts released a trailer showcasing the bonus items you can get through the cross promotion betweeen the demos of Mass Effect 3 and Kingdoms of Amalur: Reckoning.

While some will surely frown at the “evil money grabbing attempt”, I can’t help but admire the clever marketing idea. And the items look good, so what’s not to love?

You can check out the trailer past the cut.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.