Looks like developers are in a competition about who puts the most striking catchphrase in their trailers. I have to say: the new launch trailer of Max Payne 3, with its “There’s two types of people: those who spend their lives building the future and those who spend their lives trying to rebuild the past” may get close to winning it for Rockstar.
Max Payne may have lost his job as a cop, his hair and most of his ability to hope in a better future, but he’s no less of an interesting character. Maybe this new brooding and derelict anti-hero is even more interesting that his previous incarnations.
You can decide for yourself by watching the launch trailer below.