Microsoft is all about the cloud lately, not only for Xbox One, but also for corporate customer and for all kinds of work environments. Yet, in order to publicize it, they're using a game, and namely Titanfall.

In the ad below, currently being aired on British TV, you can check out how the cloud made Titanfall possible, and the new catchy tagline "Turns Data into Excitement."

While I'm not sure how "exciting" data can be, we have to give it to Microsoft, they know how to create catchy lines.

[Thanks for the tip: RobertHarsh]