Looks like Microsoft is preparing to fire the next shot in the advertisement battle with a new stunt: a luxurious McLaren MP1 Taxi cab that has been spotted today in New York.

The sleek sports car is the "poster girl" of Forza Motorsport 5, and as you can see from the picture below, shared by Twitter user Amol Sarva, it even comes with an "Xbox One" license plate. Judging by the filming equipment, we're looking at the protagonist (or one of the protagonists) of an upcoming commercial.

You can say whatever you want about Microsoft, but not that they don't have good taste with their rides.

Update: added a second shot from the front by Twitter user Rob.