Rise of the Tomb Raider is an awesome game, but it launched in an extremely challenging period, basically surrounded by blockbusters on every side. In that kind of sales environment, it’s quite difficult to stand out on the shelves, but Microsoft is pleased with how it’s performing as Microsoft Studios Marketing Group General Manager Aaron Greenberg shared with DualShockers during a recent chat.
“It’s definitely been a busy Holiday season, that’s for sure. We’ve been pleased with the reaction. I think first you look at reviews that were really really strong… The game is an incredibly high quality game, really fun to play, challenging, I think one of the most beautiful game I’ve ever seen on the Xbox One.
From that standpoint, it’s really clear that Crystal delivered a masterpiece, and so we’re just excited to be able to have that title exclusively this Holiday, and I think being able to offer that as part of our greatest games line-up is a great thing for our fans.
At the same time, you’re right. It launched in a very crowded window, but it has done well. A lot of people bought both Fallout 4 and Tomb Raider. At the same time we know a lot of people may have bought Tomb Raider and wait on Fallout or bought Fallout and waited on Tomb Raider.”
Greenberg also mentioned that Microsoft expects the game to keep selling through the Holiday season:
“We expect it will be a title that will continue to sell through the Holidays, whereas we have so many games releasing week after week, so we expect that people will come back. They didn’t buy one of these titles and there’s still a lot of great titles, Halo 5, Star Wars Battlefront, Call of Duty, Fallout 4… There are so many great games in such a short window, that we think that people will continue to buy these titles through Holiday and into next year.”
Lastly, he mentioned that Tomb Raider did “very well” on Black Friday as well, with “very nice feedback” coming from top retailers.
“You know, ultimately people will choose their favorite depending on what type of genres, reviews, or what their friends are playing, but so far we’ve been really pleased with Tomb Raider, and I know even over Black Friday it did very well, we’ve heard some very nice feedback from some of our top retailers. So we’ll continue to watch how it performs, but the game has definitely been delivering for us.”
One thing is for sure: Lara’s latest adventure definitely delivered for me. It’s nice to hear that it’s doing well.