Microsoft Seeks Correction of Story on Kinect Advertising: “You Are Fully in Control of Your Personal Data”

on October 7, 2013 6:18 PM

Over the weekend Advertising Age wrote a rather explosive article on Kinect’s potential for advertising, quoting  Microsoft’s Marketing and Strategy Vice President Yusuf Mehdi, and putting the company on the spot with allegations that the Xbox One’s Kinect could be used to gather personal data on its users.

Today Xbox Live Director of Programming Larry “Major Nelson” Hyrb took to Twitter to specify that the article is basically bogus, and that Microsoft is seeking a correction of the story from Advertising Age.

Hryb’s position echoes what Director of Product Planning Albert Penello said a few days ago about the issue. Will Microsoft manage to put out the fires? We’ll have to see about that, but their position seems quite firm.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.