We already knew that Microsoft's gears are spinning in preparation of this year's E3, but we might be in for something bigger than most think, if a report by NeoGAF user EhoaVash is to be believed.

According to EhoaVas, Summerset Mall in Troy, Michigan is holding a launch party from Titanfall at the Microsoft Store and is advertising it over the radio with the following message  "Free food, drinks and $2,000 in prizes! First 50 people in line will receive a custom Titanfall t-shirt [...] one select winner will receive a free ride and ticket to this year's E3 to witness Microsoft's biggest surprise ever ."

The event will be held on Monday, March 10th  from 9 PM to Midnight, and will happen across several Microsoft stores in the US.

What could this "biggest surprise ever" be? Or maybe it's just hype talk to get people pumped for the contest? I guess we'll know at E3. One thing is for sure, everything seems to point to the possibility that this Electronic Entertainment Expo will be one of the most exciting in years, from all sides of the console war. And that would be very good not only for the industry, but also for us all.