Microsoft’s Ken Lobb Explains Battletoads Trademark, Promises Surprises and Asks Fans to Be Patient

on January 10, 2015 6:00 PM

A while ago Microsoft registered the “Battletoads” trademark, sparking new hope in the revival of Rare’s series. Today Microsoft Game Studios Partner Creative Director Ken Lobb mentioned during an interview on The Inner Circle Podcast the reason behind that action, and what we can expect for Rare’s beloved franchises.

This is one of the things I love about Phil [Spencer]. He understands the value of IP, not just in terms of “Let’s go make a new one every year,” but in terms of “Let’s go think about the portfolio and what makes the most sense at the right time.

But then you need to wrap that with what the developer actually wants to build this year. What are they passionate about. Because again, the best games come from teams that want to build something.

So will there ever be another Banjo, Viva, Blast Corps, Battletoads? Yeah, Some Day. And I think the reason you see things like Battletoads revived is because we know there’s value, so we renewed the trademark.

Does that mean it’s coming this year? No. Does that mean it’ll never come? Absolutely not. We have a lot of passion internally for each of these games that you mentioned and we have surprises in store in the near and long future, but undersatand that what it’s really about is, we want to build this suite of IP that we can add to that list of “Let’s build some new things,” “let’s build some recent sequels,” and “let’s do some crazy stuff” like dig back into a portfolio of IP and build some games that people love.

The best message to give to your listeners is that we love the old IP as much as you do, and please be patient, because can only build so much at a time, but yeah, you named a good list of games that we care about as much as you do.

There’s no doubt that Microsoft is sitting on a little treasure, considering the wealth of glorious IP that came with the acquisition of Rare. Looks like we’re in for some fun with them sooner of later. We don’t know when that will be, but they’ll come, and that’s what really matters in the end.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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