Microsoft had a great show at E3, and it’s preparing to having another at Gamescom in Cologne. Yet, the two shows are fundamentally different, and convey a different message for the house of Xbox, as Microsoft Studios Partner Creative Director Ken Lobb explained in an interview on the TiC Podcast.
“That was sort of our message. I like Shu, he’s a friend, I like Sony, I like Nintendo, but our E3 was very focused on what we got this year. We had a few other things in there… you know Sea of Thieves or Gears 4…”
“The primary message is “look at what you’ll be playing in the next seven months.” And then you go to Gamescom, and it’s “Look at what you’ll be playing next year.”
“I mean… friendly competition! (laughs)”
I’m definitely quite curious to see if Microsoft will manage to top its E3 performance in Cologne. That said, the idea to split two shows less than two months apart between releases slated for the near future and those further away is definitely sound.