The site now reveals that Moogles will make their way into the game as a sort of lucky charm, possibly hinting to the fact that moogles could actually help out in a tight spot (even if the form that help will take is not specified).
In Final Fantasy XV, Moogles appear as “Lucky Items.” By taking Moogle dolls and goods along as your lucky charm, you can avoid all kinds of troubles. Maybe a Moogle will help out when Noctis and his friends are in a tight spot.
On top of that, Square Enix launched a themed campaign on Twitter. Every time someone will follow the official @FFXVEN and @FFXVJP accounts, the moogle counter will increase, an when certain goals will be reached, rewards will be unlocked. The ultimate reward appears to be a “moogle movie,” even if its nature remains a mystery.
The first “reward” is already unlocked simply as an initial thanks and to encourage users to tweet the page, and it’s the set of icons below.