The demand for Nintendo’s interactive Amiibo figurines appears to have surprised everyone, Nintendo included.
Many of the figures sell out via pre-order alone just hours after becoming available, leading to figures being regularly unavailable at retail and the continuous thriving of the seedy scalper re-sellers. Nintendo has today addressed these issues with a message to their official Facebook page, saying:
“We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.
We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.
As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.
Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.
We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.”
This is great news for anyone interested in collecting the figures for personal use; the only one I was interested in is Sheik and now you can only find her on eBay. Here’s hoping the restocks cover all of the rare figures and don’t take too long going into effect.