Nintendo America has kicked off their ad campaign for the upcoming Wii U exclusive third-person shooter, Splatoon (credit to NeoGAFer Gonzo the Great for the image):

Splatoon

The above image was spotted in Gamestop, strategically positioned near the amiibo display.

The tagline "Add Color to Your World" as well as the vibrant colors in the images really suit the title. Hopefully Nintendo keeps pushing Splatoon this way, as promising new IPs should always be supported.