NPD Group Reports Low Percentage of Content Downloads in the U.S.

on September 28, 2010 9:15 PM

NPD Group Reports Low Percentage of Content Downloads in the U.S.
During the past three months, people that use their consoles for their gaming fun have been falling behind in the downloading department compared to those who use PCs and Macs. To be exact, the NPD Group has found that only six percent of console gamers actually download content, with Smartphone users being the tail at four percent. What’s the percent of downloads on the PC and Mac? As the winners of the race, PC and Mac users’ percentage is at fifteen.

NPD Vice President and Senior Entertainment Analyst Russ Crupnick has stated, “What we learned in our research is that while some people already experience the world in a connected way, most do not.” He also points out that they find users of all platforms wanting more of a basic approach to their technologies, such as web surfing and emails.

Aside from that, other researches by the NPD Group have also discovered that people prefer to download their PC content rather than buy a physical version of it. With that data, NPD has shown their thoughts in downloadable content being big in the future due to the vast difference in people who use the internet. Another NPD analyst by the name of Anita Frazier has stated her beliefs,

“Today’s gamer might be a hard-core teen-ager playing games online with his friends, a 40-something female playing Farmville on Facebook, or everything on either side of that spectrum…We would not have seen this type of audience diversification and expansion if it weren’t for connected Internet, smartphone, and online gaming options.”

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Being a gamer since the age of 6 (thanks to my parents), a desire to pursue a career in the gaming industry has been my passion ever since I laid my hands on Sonic the Hedgehog. Some of my favorite games include Shadow of the Colossus, Okami, Duke Nukem 3D, Final Fantasy 6, Killer7 and both the Devil May Cry and Resident Evil series.