Oculus Rift Sued by Video Streaming Company Oculu Over Trademark Concern

on February 13, 2014 9:04 AM

Video streaming Oculu have reportedly filed a trademark complaint lawsuit against 3D headset manufacturer Oculus, best known for their Oculus Rift line. Oculu alleges that Oculus have caused “false designation of origin, trademark dilution, and unfair competition.”

The lawsuit states that the company Oculu filed a trademark for the “streaming of audio and video by means of the Internet” in 2010,” 2 years ahead of the founding of Oculus. Oculu allege that streaming audio and video is part of future plans for the Oculus Rift headset.

The lawsuit also alleges that co-founder of Oculus Palmer Luckey added an “s” to the Oculu name to create the Oculus company.

Unfortunately, Luckey decided that he would simply add an ‘s’ to Oculu’s registered trademark and call his product and online video distribution network, Oculus. It could have adopted any number of trademarks.

Oculu also allege that they were contacted by Oculus and asked to sell their product, due to a recognition by Oculus that “the names are inherently too close and confusing.”