Origin Approaching 4 Million Client Downloads, Third Party Content Coming Soon

on September 10, 2011 1:00 PM

Electronic Arts’ Origin service continues to move in on the territory of other download services such as Steam and Impulse.   Gamasutra reported this week that Origin is closing in on 4 Million client downloads and continues to grow.  In addition to this is an announcement from EA CFO Eric Brown.  Specifically that “very soon, we’ll be delivering third-party content to Origin.”  Brown announced this at a UBS conference in London yesterday. 

This certainly is exciting news for EA and it certainly seems like Origin being the lead digital platform for the juggernaut that is Battlefield 3 has a large part to do with Origin’s rapid expansion.  While gamer’s have complained that Origin fragments their libraries and still hold out hope for Battlefield 3 to come to Steam, the move from an EA exclusive service to one more similar to Steam with a multitude of third party titles is one that makes Origin seem like a true alternative to Steam.  This is a good thing too.  While it may fragment the library on your computer, very rarely is competition a bad thing.

Brown continued to express optimism about Origin’s viability as a platform.  “We have about 4 million installs of the client, we expect that number to climb substantially as we enter this … holiday season,” Brown stated.  EA is making a major push for their service, not only by pushing their biggest game on the system, but also by automatically installing Origin on user’s PCs, even if it is a retail copy.  This is a genus move, as it also expands their potential for very easy DLC content delivery with games such as The Sims.

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Scott just graduated from Law School. But he didn't let that stop him from gaming, a hobby that he has stuck with ever since he received his NES at age 5. His favorites are Metal Gear Solid, OutRun, Half-Life, Deus Ex, Ratchet and Clank and most recently, the Mass Effect series.
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