There have been some theories floating around about the Xbox One being designed with such a strong focus on TV as some sort of Troy horse to secure a place in many families’ living room by being subsidized by cable companies, enticing customers with a much lower entry price.
According to industry analyst and crystal ball holder extraordinaire Michael Pachter that’s definitely going to happen, as he told while interviewed in the latest episode of Gametrailers’ Bonus Round.
That’s absolutely gonna happen, and I think they always planned for that to happen at launch, and I just don’t think they got their act together to get distribution through cable companies because they need GameStop and Best Buy to sell you the box, and Walmart… and those guys don’t sell cable subscriptions.
So they’ve got to work that through. That’s a next year… that’s a Christmas 2014 thing.
What do you think? Did Pachter get it right? And would it be a game changer in the battle for the living room domination? It’s definitely true that many families look more to the initial investment than to the long run expense, so this kind of strategy could indeed prove advantageous.