Phil Spencer Explains Why the Xbox One Isn’t Popular in Japan, Promises More Effort for the Future

on October 16, 2016 8:52 AM

The fact that the Xbox One is not successful in Japan is no mystery by now, and Xbox Division Head Phil Spencer explained his point of view on the situation in a recent interview on the Japanese magazine Famitsu.

First of all, Spencer admitted that the Xbox One isn’t selling in Japan as much as he’d like, but Microsoft plans to release the Xbox One S by the end of the year, with the promise to continue making efforts in the future for the success of the platform on the local Japanese market.

Spencer explained that his idea on why the Xbox One in Japan isn’t doing well locally is due to the lack of depth of the games line-up that Japanese gamers enjoy. He feels that they’d like to play games like Persona 5 or Nioh.

As an example, he brought up Blue Dragon and Lost Odyssey, that were important for the Xbox 360 in Japan because they were made for the local audience by a world-leading development team. Even now, Spencer feels that improving this aspect is important, and thinks that the company should put more effort into it for the future.

While Microsoft has a good relationship with Japanese developers, he understand that those focused on the Japanese market might not be interested in making games for the console for the moment, but he feels that a healthy competition between Sony, Nintendo and Microsoft is good for the local users as well.

Spencer then mentioned that thanks to the connection with Japanese developers, it was possible to create games like Scalebound and ReCore, and it was great to announce Final Fantasy XV for the Xbox One at a past E3. He feels that Japanese developers are a very important presence for the entire gaming industry, so Microsoft is cultivating the connection with them to help bringing Japanese games to the world.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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