Today indie gem PixelJunk Eden went on sale on Steam for just one dollar, and Q-games’ Dylan Cuthbert just went to twitter to explain just how much that kind of sale can be beneficial to an indie developer.
He first explained the reasons behind such a huge discount (90%), mentioning that many of those that purchased the game at price wouldn’t have considered it otherwise.
When the numbers came in, he mentioned that the sale has been a “mind-blowing success,” and went “phenomenally well.”
Finally, he revealed something quite surprising. In just eight hours the game made as much money as it did until today since launch almost two years ago.
There’s definitely a lesson to be learned here. At times aiming to sell a large volume of copies is much better than keeping the price high, especially when a game is a couple years old and whoever really wanted it already got a copy.
Selling it for a really cheap price exposes it to new audiences, and as Cuthbert mentioned afterwards, now those new customers will maybe decide to try PixelJunk Monsters and PixelJunk Shooter. Either way, it’s most definitely a winning scenario.