PlayStation Heroes Trademark Filing in Japan Suggests Possible PS4 Launch Outside North America

on March 1, 2015 4:09 PM

Sony Computer Entertainment recently launched the “PlayStation Heroes” initiative and PS4 app in North America, prompting users to purchase special PS4 themes for charity and for a chance to play their favorite games with celebrities.

The initiative launched only in North America for the moment, but it might expand to other nations, as a trademark filed with the Japanese Patent and Trademark Office suggests:

[商願2015-10356]
商標:PLAYSTATION HEROES
出願人:株式会社ソニー・コンピュータエンタテインメント
出願日:2015年2月4日

Normally Sony doesn’t trademark in Japan promotional initiatives that aren’t intended for the archipelago of the Rising Sun. The Japanese audience is also particularly sensitive to celebrities, so the program is quite fitting to the local market.

While it’s hard to say which nations outside North America Sony could decide to target with the program, if you live somewhere else in the world and want to play games with your heroes while contributing to a good cause, there’s hope for you as well.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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