PlayStation Italy GM “Proud” of PS4’s Performance; Talks Expanding Audience Without Neglecting Core

Sony Interactive Entertainment Italy General Manager Marco Saletta talks about the performance of PS4, and the expansion of the audience without neglecting core users.

on July 14, 2017 12:44 PM

Yesterday, Sony Interactive Entertainment Italy held its PS Experience event in Milan. Mind you, this isn’t to be confused with PlayStation Experience in North America: Italy’s PS Experience is an event for retailers and partners organized to present the results of the company, alongside the introduction of the games line-up for the fall.

Sony Interactive Entertainment Italy General Manager Marco Saletta was in attendance, and he commented on the results achieved by the Italian arms of PlayStation.

“PlayStation 4 confirms itself as the fastest-selling console in the history of PlayStation and this, for us, is cause of great pride. We are at a very important moment in the life cycle of our console, in which we have to speak to an even more diverse audience, without of course lose sight of the gamers that have chosen us and brought us where we are now. It’s thanks to them, in fact, that PS4 is the most widespread entertainment platform.”

Saletta mentioned specifically the recently announced PlayLink series of casual titles, and the recently-launched “That’s You!” by Wish Studios.

“PlayLink comes in a particularly brilliant moment for the whole Italian gaming market, and will change the way people spend time together in front of the TV, thanks to the use of smartphones as a new interface, simple and intuitive. Five titles have already been announced, and the objective is to broaden the offer further with the help of first and third party developers.”

He also talked about PlayStation VR, mentioning that while available experiences are over a hundred, with over 200 developers working on the platform, the target is to have over 200 VR experiences available to PlayStation’s audience by the end of the year.

He concluded by underlining the importance of third party partnerships including those coming in the fall with Activision on Destiny 2 and Call of Duty: WWII, and with Electronic Arts with Star Wars: Battlefront II.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.