Pokémon Go Launch Lifts Nintendo’s Shares to Their Highest in Months

on July 9, 2016 3:05 PM

The recently released Pokémon Go is letting players find and capture virtual reality Pokémon across Australia, New Zealand and the US. While Nintendo did not actually have a hand in developing the game, they are still profiting from the games success. Pokémon Go was instead developed by Niantic Labs in collaboration with The Pokémon Company.

It’s no wonder that Nintendo’s shares have increased as Pokémon Go currently sits at the top of iTunes for best free game and highest grossing game. How it does this is through microtransactions, allowing players to purchase pokecoins with real money. The pokecoin currency allows you to purchase in game-content that aids you in catching various types of Pokémon.

Pokémon Go is available for Android and iOS devices in New Zealand, Australia and the US. Releases in the UK and Europe shouldn’t be expected anytime soon however, according Niantic Labs CEO Josh Hanke, who has stated that due to numerous faults with the game, international releases are “paused until we’re comfortable.”

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