Today Sony Interactive Entertainment and TAG Heuer announced a partnership for Gran Turismo Sport at the Geneva Motor Show.
The partnership will see the popular Swiss watch manufacturer company appear in the game as the official time keeper, with Polyphony Digital integrating the TAG Heuer’s Live Timing Technology into Gran Turismo Sport.
This is the first time that the Gran Turismo series has an official watch partner, and it works both way, as it’s also the first time that TAG Heuer appears in a video game.
Producer Kazunori Yamauchi accompanied the press release with a statement:
“Tag Heuer who have been making history in partnership with the shining legends of motorsports such as Steve McQueen, Ayrton Senna and Red Bull Racing, is a perfect project partner for Gran Turismo Sport, which aims to redefine the next 100 years of motorsport history. I am certain that the live timing technology of Tag Heuer will bring a level of reality to Gran Turismo Sport equal to the real world motorsport. In addition, this project will be a great opportunity to bring a breakthrough in new technology and design to the future of the Connected watch, which is a crossroad for watches and software technology.”
TAG Heuer CEO Jean-Claude Biver also commented:
“TAG Heuer’s history is intertwined with the world of motor racing. I am very proud to announce our brand’s association with the world of digital entertainment. TAG Heuer’s integration into Gran Turismo Sport powers us with great pride. It is a first for a watch brand. We share the same passion and, thanks to this new partnership, TAG Heuer will appear on millions of screens in homes across the world, enabling us to be better connected to the younger generations than ever before.”
On top of the Live Timing tech, Gran Turismo Sport will also incorporate a “TAG Heuer Museum” feature, which will narrate historical events via imagery and text. The brand will also be featured in the newly revealed “Brand Central” feature.
Incidentally, we also learn from the press release that the Gran Turismo series has sold 76,910,000 worldwide as of December 31st, 2016.
Below you can check out a batch of new screenshots and a new trailer showcasing some really fantastic lighting. If you want to see more, you can enjoy the reveal of the Fittipaldi EF7 Vision Gran Turismo from yesterday.