Quantum Break Is “Fantastic” and a “Big Priority” for Xbox; April the “Perfect Time” to Launch it

on December 3, 2015 4:02 PM

We’re going to see more about Quantum Break tonight at The Game Awards, and Microsoft is committed to give the game the marketing push it deserves, as Studios Marketing Group General Manager Aaron Greenberg mentioned to DualShockers during a recent interview.

Greenberg explained that the game is a big priority for the company, and that April is considered the perfect time for launching it.

“We’ve been working for quite a while with the team at Remedy on our marketing campaign for Quantum Break. I can tell you it is a big priority for us. We’re excited to have that title launching in the first week of April. We think it’s kinda the perfect time to really launch a big triple-A blockbuster, to bring a brand new IP to the platform.”

He also mentioned that the team has been playing the game, and had flattering words to share about it:

“We have a lot of people that have bought an Xbox One this holiday, and frankly Remedy… Basically everything they make is a highly rated, high quality game,  and they are really known for their vivid storytelling, rich characters, the dramatic twists they build into these things. We’ve been playing the game and it’s fantastic.

I think we’re really, really excited as they’re doing the final push and polish and finishing up the title. We’re really, really excited to start to share with gamers and our fans out there. We’ll have more details on what types of promotions or programs we’ll do as we bring the game to market, but at this moment it’s what we consider a triple-A big exclusive release that we’re definitely planning to market in the first half of next year.”

Personally, I can’t wait to see what Microsoft has in store tonight about this game, that will launch exclusively for Xbox One on April 5th.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.