Real Soldier Shoots Down the “Hideous” Marketing of Modern Warfare 3

on January 2, 2012 3:15 PM

Remember the rather weird Modern Warfare 3 commercial starring Jonah Hill and  Sam Worthington as they play the “noob” and the veteran in a badly rendered urban warfare scenario?

D. B. Grady, a former paratrooper with U.S. Army Special Operations Command and veteran of Afghanistan remembers, and he didn’t like it one bit. In an article on “The Atlantic” he described the commercial as “so base and strident that it’s hard to believe that it’s not deliberately offensive.”

The article isn’t an attack  against video games or depictions of war in popular culture, as Grady specifies himself, but a critique of the (rather grating, if you ask me), depiction of war as something fun and “cool” in the commercial.

The two “Hollywood buffoons”, as Grady aptly calls them, do basically everything a real soldier would never do, without sparing macho lines, giddy howls and silly moves, and end up walking all smug towards the camera rifle-over-shoulder with the caption “There’s a soldier in all of us”.

Hard not to understand why real soldiers and veterans (that know how hellish and horrible war actually is) would be offended by that kind of imagery and depiction of their category, especially in a day and age in which so many of them lose their life overseas.

There isn’t a soldier in all of us. There’s a gamer in all of us, and while many soldiers are also gamers, being a gamer has nothing to do with being a soldier. You can check out the full article here, and watch the full commercial below.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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