Last week we reported on Amazon’s recent placeholder date change for the Xbox One release. The retailer previously (and in some cases still) displayed the generic placeholder date of 12/31/13, but after selecting the product and reading additional details it stated that the Xbox One would release on 11/27. Microsoft has yet to announce a date.
Today, another major US retailer has also changed its generic placeholder date. Retailer Target is now displaying the same November 27th date as Amazon. Releasing the console on that day places it within 48 hours of Black Friday in the US; one of the biggest shopping days of the year.
The last console to release just before Black Friday was the Nintendo Wii back in 2006 when it launched the Sunday right before the big shopping frenzy. Interestingly, like this year, Sony played it safe back then when it launched the PlayStation 3 on November 11th, 13 days before Black Friday. This year PlayStation 4 is giving itself an extra day, it launches a full two weeks ahead of Black Friday.
It appears that Microsoft might just go all in with the Xbox One on a holiday shopping day when everyone is looking for a bargain. However if history repeats itself and lighting can strike like it did for Nintendo 7 years ago, this gamble might just pay off for them.