Following the company recently cutting ties with NIS America back in April, Atlus (and its parent company SEGA) have now reached a new deal to ensure the release of its titles in the West, with publisher Deep Silver to aid the company in releasing games for the European and UK audiences.
In a blog post update from SEGA, the company announced its signing of a new partnership with publisher Deep Silver, with the company to assist with the distribution of its Japanese IP to audiences in Europe and the UK, both physically and digitally.
Specifically, the partnership will extend to titles released by Atlus, which will include the company’s upcoming releases such as 7th Dragon III: Code, Shin Megami Tensei IV: Apocalypse, and Persona 5.
As some may have questioned, SEGA addressed that its SEGA of Europe branch will not be a part of the partnership as that division of the company primarily handles the distribution of SEGA’s Western IP, with Deep Silver instead to handle distribution of Japanese titles. SEGA explained:
“The next question out of your mouth I’m sure is “but why? You have SEGA Europe, use them!” Yes, we do have a European branch, but they’re very much their own business, and as a business unit, SEGA Europe focuses on our Western IP titles – the titles developed by our Western studios such as Creative Assembly, Relic Entertainment, Sports Interactive and in partnership with studios such as PlaySport Games. With the majority of those titles being released on PC, we’ve seen an evolution of SEGA Europe into a more digitally-centric business over the last few years. For any packaged releases of SEGA Europe Western IPs they already partner with Deep Silver to bring those titles to market in Europe. It made sense to mirror that partnership with the SEGA of America-managed Japanese IP titles which currently have a heavier bias towards physical release. Sega Europe will still be publishing Yakuza 0.”