In a recent investor conference call, Activision CFO Thomas Tippl basically stated that aside from huge brands such as the Call of Duty franchise, their company isn’t performing quite as well as they should be. He states, “I think we have a number of businesses where the performance is not where we’d like it to be.”
Their solution? Apparently it’s to put the CoD franchise in a cage and make it breed more and more offspring until it’s a shell of its former self. Along with Tippl saying, “We have more development resources dedicated to Call of Duty than we’ve ever had before,” Activision has also acknowledged plans to support the Call of Duty games with more DLC than ever before in 2011.
What does this mean? Well, I can’t say for sure, but I expect Call of Duty: Black Ops to still be $50 three years after release, and the dominance of $20 recycled map packs on PSN and XBLA next year.