Today GameStop and Sony announced with a press release that they’re partnering for a contest tied to Pixels the Movie, that will hit the theaters July 24th.
All PowerUp Rewards members that will purchase a PS4 will automatically receive 10 entries into a sweetakes with a Mini Cooper as the prize. Further entries can be acquired via PowerUp Rewards points.
Senior Vice President Global Consumer Products Greg Economos accompanied the announcement with a comment:
We are very excited to be partnering with GameStop and our sister company, Sony Computer Entertainment America, on this incredible opportunity to win a Mini Cooper as featured in Pixels. What better way for GameStop customers and PS4 users to enhance their experience than watching this fun new film and being entered to win a chance a Mini Cooper from the film.
This is surely a pretty original way to promote sales of a console, but if you’re into the market for a PS4 and a new car, you may as well give it a try.