Today Sony Computer Entertainment announced that starting on July 16th, the biggest retailers in Japan will provide a downloadable copy of Bloodborne at no additional cost, with every purchase of a new PS4.

The campaign will end in September, and most big name retailers are involved, including Sofmap, Yodobashi Camera, Tsutaya, Edion, Joshin and more.

We'll have to see if this initiative will further boost sales of Sony's home console in Japan. The game definitely adds value to the purchase.

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