Today, Sony Corporation hosted its opening press conference at the IFA 2016 consumer electronic trade show in Berlin, and CEO Kaz Hirai dedicated a sizable part of his opening speech to talking out the PlayStation business, which has become a driving factor for the whole company’s growth.
“PlayStation 4 continues to push the boundaries, while reaching new heights in innovation and entertainment. The PlayStation Platform, including hardware, software and network services has been widely acclaimed by costumers, industry and of course the press.
And as of May this year, PlayStation 4 has cumulatively sold through more than 40 million units worldwide, continuing its historic position as the fastest selling console in PlayStation history.
With innovation continuing to peak in and around the PlayStation ecosystem, we continue to invest in growth initiatives.
One example, I’m sure you’re all eagerly awaiting, as much we are, is the highly anticipated PlayStation VR. PSVR is a virtual reality system that takes PS4 to an unprecedented level of immersion, and will be available next month.
As pre-orders are already lining up, we’re doing our best to meet global demand.
Virtual reality launches us into a new realm that promises limitless possibilities starting with games, but expanding soon across our entire Sony group. VR will enable us to leverage our technological strength in areas such as digital imaging, content creation and production. So Sony is well position to set the trends in how, where and when you access content today, and also in the future.
We also have our finger on the pulse of the types of content that will interest you most. We are exploring how we develop VR as an entirely new creative and business opportunity across Sony.
Our passion for technology, content and services are all enabling new ways to deliver Kando.”
Sony’s booth at IFA has a sizable area dedicated to PS4 and PlayStation VR, with a variety of experiences available to attendees, including The PlayRoom VR and more.