Today Sony Computer Entertainment announced with a press release that multiple organizational changes have been finalized at the company.
According to the press release, the Japanese Marketing Department has been Renamed Marketing and Communication Department, while the Management Department has been renamed to Planning and Management Department.
Former Director of Product Management of the VAIO Department Hideyuki Furumi has been put at the helm of the Planning and Management Department, while Corporate Vice President Yoshinori Matsumoto remains in control of the Marketing and Communication Department. Furthermore, former Vice President of the Strategic Planning Department Mitsuru Uemachi will become the new Senior Vice President of the Customer Relations Department, while former Vice President of Customer Relations Koichiro Katsurayama has been moved to lead the Publisher Relations Department.
More importantly, a China Strategy Department has been opened, under the leadership of Sony China Corporate Communications Manager Takehito Soeda.
The move probably heralds the beginning of an expansive move for the Japanese company in the Chinese market after the opening by the local government to the production and sale of foreign gaming consoles in the Shanghai Free Trade Zone. No details have been provided on the business plans for the new unit beyond the news about its creation and leadership.