During the Investor Relations Day in Tokyo, Sony Computer Entertainment President and CEO Andrew House explained that the goals for PlayStation Now over the next year are threefold.
According to House, Sony wants to increase the number of client devices that can use the service, to increase the availability of the content, so that there are “really good games to play,” and to refine the consumer proposition on rental and on subscriptions.
House also explained that PlayStation Now is for now seen as a small part of the overall PlayStation ecosystem. It will take time to scale. On the other hand, the risk of cannibalization with other PlayStation experiences is small, as the goal is to broaden the audience by approaching new users and making the pie bigger instead of occupying the same market as the other platforms sold by the company.
The PlayStation Now beta launched to criticism mostly due to its pricing structure, and it’ll be interesting to see how Sony will try to improve the situation. A reasonably priced subscription plan would definitely be a step in the right direction.