Booth Companions, the Japanese equivalent (with a few variations) of our booth babes, are quite the unshakable institution at Tokyo Game Show, and perhaps unexpectedly for those that aren’t familiar with the event, Sony Computer Entertainment really goes all out with them.
Sony’s booth was positively full of charming ladies, and the house of PlayStation was the company that has the highest number of them by far. They also came dressed with a definitely classy and stylish one-piece uniform.
Since photographing them all was basically impossible, Sony came with a novel idea to show them to the public that wasn’t at the show, as thumbnail images of the trailers on the TGS section of the Japanese PSN. As you can see from the pictures below, every new trailer is introduced by a charming and smiling lady in PlayStation attire.
Mind you, Sony’s booth companions weren’t there just to smile and look cute (even if they were positively awesome at doing that). Their task was to precisely time those that tried the demos and gently but inflexibly encourage them to move on when their ten minutes ran out, so that the lines could proceed smoothly. But that’s not all. Having been around Sony’s booth quite a lot to film the demos, and especially Bloodborne‘s winners, I can definitely testify that I’ve seen them impart more than a few useful gameplay tips to those that found themselves stuck.