Swedish retailer WebHallen is currently auctioning an unique PS4 "GayStation Edition" to celebrate the Stockholm Pride Festival.

The PS4 is your usual 500 GB unit (plus four games), but comes with a special rainbow paint job. The action can be found here, and is currently sitting on 10,600 Swedish Krona, which is the equivalent of $1,555. It will run until August 3rd.

All proceeds from the auction will go to swedish LGBTQ-rights organization RFSL.

WebHallen's message accompanying the initiative is quite simple but important:

To a lot of youths, gaming is a helping hand to escape from abuse or worse in the real world.

We at Webhallen are gamers in our hearts and souls, wanting everyone to be apart of the worlds fastest growing hobby, computer and video games.