During the financial briefing for overseas investors and analysts related to the third quarter of the fiscal year 2014, Sony’s Chief Financial Officer Kenichiro Yoshida was asked if there are any plans to respond to the Xbox One’s price reductions with a price drop for the PS4.
Yoshida-san responded that Sony is aware of the reduction of the price of the Xbox One, but they are not currently planning to do any price reduction for the PS4. On the other hand, the PlayStation team is doing every effort to promote the console, like giving coupons or free game downloads coming with the console.
Looks like Sony feels quite confident in its position with the PS4, and doesn’t feel the need to directly respond to Microsoft’s move with an equivalent price cut.
We’ll have to wait and see what kind of other initiatives they will implement in the future to promote the console, and if they’ll be enough to hold on the overall leadership position.