Today Sony held its financial briefing for Japanese investors and analysts, and Chief Financial Officer Kenichiro Yoshida, Corporate Executive Hiroki Totoki and Senior General Manager Kazuhiko Takeda explained the current outlook.
As part of the information given it was mentioned that Sony Computer Entertainment is a self-reliant company that doesn’t rely on Sony Corporation’s marketing and sales structure.
Yoshida-san shared that PS4 and its related network services were launched smoothly, but PS3 sales declined faster than expected, which contributed to the loss recorded today. Though, that loss recorded for the game division is actually better than the pre-launch forecast.
Yoshida-san stated that he thinks that for the year of the launch of a new platform, Sony got off a to a good start. The network service grew to the level of 200 billion yen in sales, but now Sony faces the challenge of the costs of managing the service coming with the increased number of users.