The Japanese financial and politics website Tokyo Keizai Online, web arm of a relevant publisher in the business field, released a top 500 ranking of the Japanese companies that spent the most in advertising during the past fiscal year (between April 1st, 2014 and March 31st, 2015).
Sony ranks first, with 444.4 billion yen spent in advertising in the latest fiscal year. This equates to 5.4% of its total revenue of 8,215.9 billion yen.
It’s worth mentioning that the data is related to Sony Corporation as a whole. Figures for Sony Computer Entertainment by itself weren’t provided, but the percentage is interesting, since Sony has made considerable efforts in promoting the PS4 in the past fiscal year.
Nintendo is also in the top 20, ranked 20th. The console manufacturer from Kyoto spent 54.8 billion yen in advertising in the last fiscal year. That said, the percentage of advertising expenses compared to the total revenue of 549.7 billion yen is the second highest of the top 50, with a sizable 10%.
Looking at the whole top 500, Nintendo is ranked 63rd for percentage of advertisement spend compared to its whole revenue, even if they don’t get even close to the first ranked, mobile e-books provider For-side, that spent 93.4% of its much smaller 400 million yen revenue in advertisement.