Sony Spends $50 Million On US Vita Marketing

on February 13, 2012 11:30 AM

Sony senior director John Koller states it’s the largest marketing investment spent on a platform launch in Sony history. This includes the PS3, folks.

The marketing theme is “Never Stop Playing”, and is reportedly for those in their 20s who play games about 8 hours a week, and already own a PS3. I’m not quite sure how those are supposed to fit together, since I don’t even own a PS3 and average about that on my PSP and a friend’s Xbox, but I’m sure Sony knows what they’re doing.

So who’s planning on buying one at launch next Wednesday?

[vg247]

 /  Staff Writer
Originally hailing from the magical land of Delaware, Emily took a knowledge-based pilgrimage to NYC and will never go back. Known as "buttmage" to her friends, she is a cosplayer with a penchant for sarcastic females and girly men. Lives unapologetically. Loves Final Fantasy, Legend of Zelda, Prince of Persia. and anything with a good story.
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