Sony Trademarks “Couch Multiplayer,” “Social Virtual Reality,” “Social Screen” and More

on April 16, 2014 6:55 AM

Sony Computer Entertainment just went on a trademarking spree, filing for the registration of several marks at the Japan Patent Office, as reported by Trademark Bot on Twitter.

Here’s the full list translated from Japanese:

[Trademark Number: 2014-20542]
Trademark: COUCH MULTIPLAYER
Applicant: Sony Computer Entertainment, Inc.
Filing Date: 3/18/2014
Class: 9(Games, etc), 28 (Home Consoles etc)

[Trademark Number: 2014-20541]
Trademark: SOCIAL SCREEN
Applicant: Sony Computer Entertainment, Inc.
Filing Date: 3/18/2014
Class: 9(Games, etc), 28 (Home Consoles etc)

[Trademark Number: 2014-20540]
Trademark: SOCIAL VR
Applicant: Sony Computer Entertainment, Inc.
Filing Date: 3/18/2014
Class: 9(Games, etc), 28 (Home Consoles etc)

[Trademark Number: 2014-20539]
Trademark: SOCIAL VIRTUAL REALITY
Applicant: Sony Computer Entertainment, Inc.
Filing Date: 3/18/2014
Class: 9(Games, etc), 28 (Home Consoles etc)

During the presentation of its Project Morpheus virtual reality headset Sony stressed hevaily on the possibility of making virtual reality a social experience by broadcasting the picture from Morpheus on the TV screen and enabling couch co-op gameplay. The term “couch multiplayer” has also been used a lot in relation to the remote play feature between PS4 and PS Vita.

Apparently Sony is serious enough about mixing social interaction with virtual reality that they went out of their way to trademark the definitions of the concept. It’ll be interesting to see if they’ll succeed in turning what is normally seen as the quintessential insular experience into a social one.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.
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