Sony Trademarks “PlayStation TV” in Japan; Dropping the “Vita” Name in Japan as Well?

on June 29, 2014 7:40 PM

Sony renamed the PlayStation Vita TV simply “PlayStation TV” for the launch in Europe and in the US, in order to better position the micro-console as a product that will offer a wide range of PlayStation content on the TV, and not just as a spin-off of the PS Vita.

Today the Japanese Patent and Trademark Office published a trademark filed by Sony Computer Entertainment Japan and Asia for “PlayStation TV.”

Considering that the console is still currently being sold as “PlayStation Vita TV” in Japan, this could indicate the intention to fully rebrand it as “PlayStation TV” worldwide, including Japan. After good initial sales the Vita TV┬áhasn’t exactly been selling like hotcakes in the archipelago of the rising sun, so Sony may be looking into the possibility of a relaunch, possibly together with the new black color.

We’ll have to wait and see what Sony’s intentions are on this front. Something like this could possibly be announced at Tokyo Game Show in September.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.