While console launches for any system are typically plagued by overwhelming demand and a deficit in supply, Sony Computer Entertainment’s CEO, Andrew House, made a statement with GameInformer that he expects the PS4 to be widely available over the holiday season, to avoid this common problem.
By offering one console SKU instead of the now more traditional two (or even more) different options, often causing frustration when one bundle runs out leaving only the “lesser” option, House hopes that this will lead to a greater supply level over the course of the next few months leading into the bustling holiday season. Specifically, House mentioned:
[This is] the first platform launch that I’ve ever been involved with where we’ve had such a good production ramp up and a good sense of supply. I think that we will be in good supply in the countries that we’ve launched in.
We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long. On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply.
In addition, House mentioned that internally the sales target for the company was five million PS4 units sold by the end of Sony’s fiscal year, which ends on March 31, 2014.
Currently, the PS4 will be in 32 different territories by the end of the month, as the PS4 is currently available in the US, will hit Europe in the next few weeks on November 29th, and will release in Japan next year.