The IFA consumer electronics show kicks off in Berlin on Friday, and today Sony held a pre-show press conference at its booth, where CEO Kazuo Hirai talked about the most successful consumer electronic products from the industry giant.
Hirai-san started by talking about innovation in the PlayStation brand:
“You’ve heard me saying this many times, but our constant theme at Sony is of course innovation. And we’re continuing to show innovation in TV, audio, digital imaging, and mobile, but it doesn’t stop there.
Innovation has been fundamental to our success in our PlayStation business, and continues to inspire us to create new technologies and new consumer experiences. And PlayStation is committed to be the best place to play, whether it’d be for gaming, video, music, or even television.
We’re constantly evolving the PlayStation ecosystem through hardware, software, and network capabilities, that create truly inspiring experiences. PlayStation Innovation is simply unparalleled, and it provides a meaningful and powerful mean to connect gamers in ways never before thought possible.”
At that point, everyone pretty much knew where Hirai-san was gunning for, and in fact he moved on to deliver a speech about Project Morpheus:
“Now, of course, one fantastic example of this is Project Morpheus, our virtual reality system designed for the PlayStation 4. Morpheus, simply put, is a remarkable innovation that showcases the future of gaming and pushes the boundaries of play.
Project Morpheus achieves a sense of presence that takes you beyond conventional gameplay and to worlds of unprecedented depth and perception. So we’re talking about poweful 360 degree experiences unlike anything that you’ve ever experienced.
And not only does Project Morpheous deliver unique, next-level VR experiences, it also provides a social dimension, that allows players to connect and share their experience with others, whether that’d be playing alongside each other, or even via online multiplayer.
So once again, please take the time and really enjoy the many immersive and innovative experiences in the PlayStation area, right here at this booth this week. And hang on to your hats. It’s unlike anything, anything that you’ve experienced before.”
Sony definitely has an interesting battle ahead to deliver a VR product able to hit the consumer market in a major way. One of the most important elements will definitely be the price. Whether Sony will manage to keep the headset affordable will probably make or break Project Morpheus.
Unfortunately, no specific information was released this time around, so we’ll have to wait and see.