Sony’s Shahid Ahmad Explains Why he Teases PlayStation Games, Talks About Pride and Difficulties

on March 6, 2014 7:09 PM

Sony Computer Entertainment Europe Senior Business Development Manager Shahid Ahmad is at times criticized for the teasing he does on Twitter, and today he explained at length why he does it, and the reasons behind the way he expresses himself, especially about the PS Vita and PlayStation games.

Since he definitely deserves a chance to defend himself from criticism, we reported the whole string of tweets below.

I’m going to try to explain a few things, primarily for the benefit of the GAF.

I try to avoid announcements because they’re the privilege of the partners we work with.

I “tease” because I’m excited about what I do. I can’t reveal details because again, that would be a betrayal of privilege.

I know that some of you in the past were concerned that the Vita was not getting attention. That’s not the case.

This is my personal account, but I care about the Vita, which is why I tweet about it day and night.

It’s not part of my job to tweet, I don’t get paid for this, and this is my own time. I want to share my excitement with you.

It’s not just me, very obviously. There is a global team effort always. And my team, Lorenzo, Spencer and Ben are also exceptionally good.

In terms of delivery, I’m proud of our record. We’ve done things that were considered impossible. We go way beyond duty to deliver.

However, some things are extremely difficult for a number of reasons, and sadly, we can’t often tell you why. Partner confidentiality etc.

I talked about an exciting day at work, well, I love my job and I love helping to bring content to PlayStation. I’m not alone in that.

If you don’t like my style, I can respect that completely. To be frank, I don’t always like my style either, but it is the only style I have.

I’ve learned one thing. Be authentic. Don’t be somebody else. It can get me into trouble, but it also gets results. I’ll accept that gladly.

I hear that I hype, but I don’t deliver. That is refutable, but refutations are not classy. Better to focus on delivery.

I hope that clears some things up. If you have any questions, I’m always happy to answer, as you know.

Oh by the way, I’m not in marketing, I’m not in PR. I’m a geek turned suit. I’m half geek, half suit. I wear a jacket, and trainers.

About a year ago, people were saying the Vita was dead and had no games. Nobody says that now, except in jest. That’s no accident.

Right, I’m falling asleep at my keyboard now. Time to sleep. Oh and BTW there were three announcements this week our team made happen.

You won’t see me or my team announce those things. You will see our partners announce them. That’s how it should be.

Personally, I have nothing against Shahid’s teasing. As a matter of fact, I appreciate it. He and his team obviously work very hard on bringing more games to PlayStation platforms. It’s their prerogative to talk about it, and whether we get hyped or excited about what they say depends on us.

As a matter of fact, I wish more people in the industry were as open and talkative as Shahid Ahmad. It’s actually quite amusing to see people complain about being teased, and then show annoyance when things are kept under wraps and secretive.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.