Steam Doesn’t Have Ads Because Valve Tends to “Focus on Long-Term Relationships” with Their Customers

on October 16, 2015 9:54 AM

Valve revealed that it has no plans on adding advertisements to their PC digital distribution platform, Steam.

Valve’s Erik Johnson talked about it in a recent interview, and he expressed his opinion on the matter. When asked about adding Doritos’ ads for example, he said that it doesn’t get user value, and he doesn’t think that even tempts people to actually go buy it.

“We don’t see a case for that ever getting user value, so we wouldn’t do it. I don’t think that those ever work, either. To take it a step further, I don’t think anybody buys Doritos as a result of that.”

“We tend to focus on long-term relationships. It would be a bad business decision, let alone just dumb.”

I like how Steam looks now, and let’s hope it stays this way, with no advertisement spaces.

 /  Staff Writer
My main and favorite thing to do in my life is play video games on my PS4 and admire the work that has been done in each game whether it's an AAA or an indie. Games are games no matter how many people develop it, it's the passion and hard work behind it. I am a crazy fan of Game of Thrones and love to read National Geographic magazines.
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