Super Mario Run, Nintendo’s next highly anticipated smartphone game, is launching today. And according to research firm SuperData, it is going to come out the gate hot.
Super Mario Run was first announced back in September at Apple’s iPhone 7 event in California, as an endless runner-type game. Fast forward, and Nintendo revealed the game would launch December 15th, today, for free, however that would only be a smaller sample of the game. The full game, or as Nintendo dubbed it “Unlimited Access” would (and will) cost $10. Fast-forward again to just six days ago, and Nintendo revealed that the game would require an internet connection to play. And then all of that leads us to today: with the release of Super Mario Run onto iOS devices.
And it’s going to be a glorious release, at least according to SuperData. The research firm said in a note this week that it expects Super Mario Run to reach 30 million downloads (and rack up $60 million) in it first month on market.
SuperData CEO Joost van Dreunen added the following in a statement:
“After a long period of having no clearly defined mobile strategy, Nintendo is entering the mobile games market at an opportune time. Right as the market is cluttered by an abundant offering, the Japanese giant enters with a highly visible franchise. Beyond the success for Nintendo, other publishers will be watching to see if a $10 premium model will work on mobile from here on out.”
“The nostalgia factor plays a key role here, as an entire generation of gamers suddenly, and finally, finds itself able to play one of their childhood franchises on their phone, two weeks before the holidays.”
As you may have noticed, the numbers that SuperDate predicts Super Mario Run to do in its first month is well below what Pokémon, which earned $200 million in its first month, but according to the research firm, not launching on Android devices right away will ultimately bring down the endless runner’s numbers. The android version is said to be coming sometime in the future, but as of right now a date hasn’t been divulged.
You can check out all of our previous coverage of the game here.